Case Studies
Using qualitative moderation to elicit answers combined with thoughtful and thorough analysis some relevant examples of real business questions VK Research have recently answered include:
- What brand identity routes resonate best within a market that will allow the client to credibly differentiate from competitors? What does the brand need to deliver to fulfil the promise?
- Why are customers not responding to the offer of a new product? Which aspects are failing to resonate – price, product design or the communication?
- How can the client break into new territory and expand their product range? What product stretch is credible for the brand?
- What can an established credit provider offer and do to demonstrate a more customer centric approach?
- Why do consumers not switch services to get a better deal – what emotional and practical barriers are preventing this?
- How can the client translate their business proposition into a customer product. What would attract consumers to the product and what are the key strengths that need to be highlighted in any ongoing communications?
