Vicky Korn, Director Owner
VK Research

Vicky Korn has over 20 years experience working for leading research agencies. Vicky now works as an independent, offering her expertise directly to clients and assisting agencies with their specialist resource needs.

Whilst Vicky's works spans a range of sectors her key expertise is fiancial services research. Lending, borrowing, investing, financial management and planning along with general financial attitudes and behaviours are all topics that Vicky has extensively investigated. From helping to create and test new products, to understanding why consumers switch to an alternative, determining how brands impact and how best a company should communicate Vicky has explored all topics.

Vicky has extensive experience researching a whole range of complex and sensitive topic areas including borrowing and debt, smoking cessation experiences and sensitive skincare issues. 

Vicky is an expert moderator and has a wealth of experience talking to all respondent types including consumers and businesses across all sectors and levels.  Vicky is equally comfortable interviewing a CFO of a FTSE 1000 company as she is a student burdened with debt.

Vicky is a member of the ICG and the MRS